Pragmatic Marketing features an interesting and thought-provoking post by David Meerman Scott titled
Branding is for Cattle. While I agree that the notion of branding in the context of technology marketing is often misunderstood, dismissing branding altogether is the easy way out. Branding is still important; the challenge is finding a way to make it relevant in the context of technology marketing.
Branding is not about glossy print ads. It’s not about logos and colors. It’s about creating a connection between companies and buyers. It’s about communicating value. It’s about the consistency of focusing on the customer through every interaction.
Here is the real question in my mind: can branding help sales? If done right, I think it can.
Read this article to see how.
What is your take?
