MarketCapture Blog

Last night I was witness to an amazing case study in marketing: - The product has a shelf life of just one second. - I...

Many organizations get caught up in a “sell at all cost” mentality. Desperate to close a deal, they chase every suspect whether the opportun...

Here is a popular recipe for launching a successful B2B software startup: Build a great product that solves a real problem Put togeth...

I bet most of you can. It’s simply physics. You don’t put enough leads at the top of the funnel, you don’t get enough sales at the b...

My new eBook is about eight things you can do in the New Year that will give your outbound lead generation an immediate boost and stretc...

Start with a strategy, not design Because websites can be very eye pleasing, it is easy to think of them as a design project. In reality...

Following my post urging startups to nail it before they scale it , I have had a few interesting conversations on the topic with some of the...

Let’s start with the numbers. Since the financial crisis hit in 2008, Earnix has doubled its sales, doubled the number of customers, and ...

Here are a few additional lessons learned from our recent work and conversations with some very smart marketers ( see previous post ). 1. Na...

Panaya is a great success story. The company’s SaaS solutions help SAP customers automate their ERP upgrades and save thousands of hours in...

I recently came across a (not so new) Gartner Magic Quadrant report, which reminded me why some analysts just don’t get it in my mind. I hav...

Just heard a great presentation given by David Plouffe, Obama's Campaign Manager at the Digital Marketing World virtual conference . Her...

Today I participated in a kickoff meeting for a pro bono project I have signed up for through the Taproot Foundation , an organization that ...

The first thing that comes to mind when you think about marketing during an economic downturn is why bother. Nobody buys anyways, so why do ...

Much has been written about selling to the top. Here is one more evidence why you should. A recent McKinsey research finds that middle mana...

Pragmatic Marketing features an interesting and thought-provoking post by David Meerman Scott titled Branding is for Cattle . While I agree ...

We’ve all heard about the killer demo. The team comes back from a sales meeting and reports how great the demo went and how impressed the vi...

This article was recently published in MarketingProf.com . Lead generation is an important function, yet one of the least understood and mos...