This is one of the best marketing posts I’ve ever seen. It shatters the value/word meter.
The Spark This blog entry hit my e-mail box as I was listening to a client presenting to a prospect and thinking to myself “why do they talk so much about themselves - who cares?!”
Unfortunately, it happens all the time. Just check out how many website homepages are about the company, its vision, its founders, its offices, etc, just not what it does for the customers!
Marketers beware - marketing myopia starts here…