Bridging the Sales and Marketing Divide

I recently spoke at a webinar on the topic of sales and marketing collaboration with Gil Rapaport, EVP Marketing and Strategy at XOsoft. Gil has been the mastermind behind XOsoft’s implementation of a state-of-the-art marketing and sales process that has helped the company post 30% quarter over quarter growth for the past 3 years. A recording of this webinar presentation is now availble.

UPDATE: On July 11, 2006, less than a month after the webinar I held with Gil, XOsoft was acquired by Computer Associates. In an interview with Globes, Gil talks about the acquisition and the XOsoft “marketing machine.”