Monday, January 19, 2009

A Different Kind of Marketing

Today I participated in a kickoff meeting for a pro bono project I have signed up for through the Taproot Foundation, an organization that matches the needs of non-profit organizations with volunteering professionals. I will be working with four other marketing professionals to help the Whittier Street Health Center in Boston to rebuild its website in order to better serve the community while supporting its fundraising goals.

We were all very excited to get started on the project. Coincidently but very fitting, it was the day that President-Elect Obama called on all Americans to volunteer for community service. We were also highly impressed with how well the Taproot Foundation equipped us for the project. We have a complete blueprint for the entire project, with great templates for everything we need to do from project plans to website wireframe diagrams. Definitely better organized than anything I’ve ever worked with!

If you are looking for a volunteering opportunity that will allow you to leverage your skills while working with a team of fellow professionals, I highly recommend you check out the Taproot Foundation.

"Life's most persistent and urgent question is, 'What are you doing for others?' "
--the Rev. Martin Luther King Jr.

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