Lessons from the Obama Campaign

Just heard a great presentation given by David Plouffe, Obama's Campaign Manager at the Digital Marketing World virtual conference. Here are the keys to success based on his presentation:

1. Keep a consistent message
2. Repeat the message
3. Reach out to people through multiple channels (web, e-mail, text, twitter, etc.)
4. Use “real people” (i.e. not your standard company spokespeople) to deliver your message
5. Make information available: there is no such thing as too much information
6. Don’t be afraid to innovate
7. Measure everything you can

Simple, well-known, but it works!