Wednesday, April 01, 2009

Lessons from the Obama Campaign

Just heard a great presentation given by David Plouffe, Obama's Campaign Manager at the Digital Marketing World virtual conference. Here are the keys to success based on his presentation:
  1. Keep a consistent message
  2. Repeat the message
  3. Reach out to people through multiple channels (web, e-mail, text, twitter, etc.)
  4. Use “real people” (i.e. not your standard company spokespeople) to deliver your message
  5. Make information available: there is no such thing as too much information
  6. Don’t be afraid to innovate
  7. Measure everything you can
Simple, well-known, but it works!

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